Ultimate Apple

When iTunes web preview pages first appeared for songs and albums the industry was abuzz with the possibility that iTunes could be migrating to the cloud. iTunes preview has so far had little impact on how we use purchased media content, but it has had a huge impact on how we find iTunes media content [...]

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Filed under: Gaming, Software, Developer, iPhone, App Store

When we post about Ngmoco, the first comment on the post is often “Here’s Ngmoco trying to steal our money again.” What do you think when you see a reaction like that?

It’s very, very odd because it’s strange to see those moments when our goal as a company is that we want to give you a full game experience for free. That’s really what Eliminate is. You can log into Eliminate any time you want, and play the game against anyone else, for free. And it’s Quake 3 on the iPhone! So it’s very interesting when people go oh they’re scamming us because they want us to pay ten to twenty dollars to play through a game experience. That really is not true. Because you can never pay for the game and get the same exact experience.

Well, it’s not the same exact experience.

It is, it just takes longer to get there.

That in itself makes it not the same.

Well does it or doesn’t it, right? Because I feel like there’s a lot of games out there where you’re paying to do something faster than someone else. There’s a whole black market that exists in World of Warcraft where you can buy a level 80 character for hundreds of dollars. There’s this market where people are willing to do that. We’re just doing that in a way where it’s legitimate and fair to everyone.

Well, but a lot of players frown on that even in World of Warcraft. A lot of players say if you buy a level 80, that’s cheating, because the game is designed to be played the other way.

And in Eliminate, we would never let you buy a fully maxed out character, right? In Eliminate specifically, what we’re allowing you to do, we’re still allowing you to play the game, but we allow you to earn credits at a higher frequency than other people. You still have to play the same amount of games, you can’t cheat your way to max level, but in actual total number of days to get there, you’re lowering it.

I think another reason that people have an issue with this is that you guys, Ngmoco, have said that you’re not even bothering with paid apps. There are some people who are willing to pay for a good experience, they’re even willing to pay ten dollars for a solid, worthwhile, whole unlocked version of the game. And Ngmoco is saying we’re not doing that, it’s all freemium or nothing. What would you say to that?

We’re just finding that, with paid, you can’t make any money. There’s only a handful of companies that are able to charge more than three dollars for a game. Gameloft, EA, Square Enix. Anyone else, they charge more than two bucks, no one’s even going to look at their game. There’s no way that we could have built Eliminate, for the cost per install or cost per SKU that we would have sold, to actually be able to make back that money in the timeframe that we wanted to. It’s funny, because people are saying that they’re willing to pay, but when push comes to shove, they’re actually not willing to pay. That person that says they’re willing to pay $10, they’ll probably wait for it to drop to 99 cents before they actually purchase it. What they really want is a $10 game for 99 cents. What we’re giving them is a $50 game for free. That’s really our stance right now.

When you set out to make these games, even a game like We Rule, are you still thinking about it in the old model of, the premium experience for this is $50, or the premium experience is $10? Is there a “right amount” of money to spend to get the full game, or are you just saying the sky’s the limit on the amount of money you should pay?

I think what freemium allows us to do is continually make the game better. So instead of going, OK, you as the user have to take a gamble to see if this game is worth x amount of dollars to you; instead, why don’t you come in and try the game. If you like it, throw us a couple of bucks. When you do that, we know that you like that piece of the game, and we’ll give you more of that, so that if you continue to like it, we’ll keep designing these things, right? The ones that you don’t like, we’ll stop doing. For example in Eliminate, people really wanted co-op. So we’re going to give them co-op, because they’re going to keep playing the game. Some of them will continue to keep paying to play the game, and that’s encouraging as a developer to keep making it better and better. And this is why World of Warcraft works, right, because users are willing to continue to pay to play the game. Unfortunately, not every game can be as excellent as World of Warcraft where everyone in the world is willing to pay for it. I could point you to a game like Dungeons and Dragons Online, which used to be a regular MMO and now is a free-to-play MMO, and they’re saying that they’re making like 60-80% more revenue as a free-to-play game than when it was paid. And they’re now updating the game way more frequently than they did when it was paid.

So it sounds like you’re not even thinking in the old model of, “here’s this experience for this amount of money.” You’re thinking of it as a dialogue, where you pay us for what you like, and we’ll return more content. You’re not just investing two bucks to speed up your game, you’re investing two bucks in the game and in future content.

Yeah. You’re paying to support the game, and you’re paying to support all of the free players that weren’t willing to pay for the game. So when you think about it that way, you’re paying so that we can maintain the servers that allow all of the people to play. So again, going back to Eliminate, our game that’s working right now, you’re paying for the game, so that you can continue to own people that don’t pay for the game.

Great, thanks very much.

TUAWGDC 2010: Ngmoco justifies the freemium model originally appeared on The Unofficial Apple Weblog (TUAW) on Wed, 10 Mar 2010 15:00:00 EST. Please see our terms for use of feeds.

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iPhone – AppStore – World of Warcraft – Freemium – Business model

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The EFF has posted one of Apple’s most secret and most confidential documents – its developer agreement that all devs must sign in order to access the company’s iPhone SDK.
The EFF found a creative way to legally get and publish the document. Noticing that NASA had an app, the EFF used the Freedom of Information [...]

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Filed under: Gaming, Freeware, Developer, iPhone

We stopped by Ngmoco’s suite at GDC 2010 on the afternoon of the first day of the show, and got a chance to preview two upcoming titles they’re working on testing and releasing soon. Both of the games follow Ngmoco’s popular (and yet much-maligned) “freemium” model, in which you download the game for free with the option to buy in-game items or currency that can change up or speed your gameplay. Still, while the model might turn some players off, the games we saw were the kinds of games Ngmoco is slowly becoming known for: polished casual experiences that bring an established genre squarely into their business model.

The first game we saw was called We Rule — it’s currently “beta testing” in the Canadian App Store and will be available to users in other App Stores soon. It was described to us as “Farmville meets Age of Empires,” but what we saw was much more like Farmville rather than the more combat-based RTS title. The game opens on a screen full of “realms,” each one developed and grown by one of your Ngmoco Plus+ friends, and you can zoom into your own to start building it up.

It plays a lot like Farmville, which is a gigantic Facebook game in which you grow crops and cultivate plants of all kinds. Ngmoco’s version is slightly different, but only slightly: you’re still laying down crops, waiting for them to grow (30 seconds for the cheapest and easiest crops, and up to days for the rarer and higher-level items), and then harvesting them for in-game currency that lets you grow more and build more, and so on. It’s not strictly a competition (you don’t track totals with friends or score points for what you grow), but the game is very social, with push messages notifying you when crops are done or when your friends have done something spectacular or worthwhile. There’s a big focus on customization as well — you can build things like mailboxes or signs that make your realm very different from anyone else’s.

So where’s the “premium”? Every time you grow or build something, there is a little button marked “mojo,” and “mojo” is a type of magical in-game currency that can be used to speed up whatever you’re growing. Mojo can be earned slowly in the game, but if you want to use a lot of it, you can pay real money via in-app purchase to get more. Thus, if you want to grow the game quickly and don’t want to wait to earn more mojo, you can start putting real money in.

Ngmoco did say that they’d “learned” from their previous games, and that they wanted to make sure that even the free game was a full experience. But that mojo button was awfully big and purple, and combined with the fact that there were also in-game ads all over the build we saw (when we asked if there would be a way to turn them off, even with real money, we were told that they haven’t decided yet), it certainly seems like Ngmoco will do their best to get you to invest in the game.

The other game they are showing off this week is called GodFinger, and if We Rule is based on Farmville, GodFinger is Farmville mixed with Pocket God. The game is centered around a planet that you can rotate around with your finger, and the planet is populated by “followers” that offer you, as a God, all sorts of prayers and wishes. Granting those wishes (like adding rain to crops or sunlight to people who need their day brightened) will grant you “awe,” which is another currency that you can use to upgrade your planet however you see fit, by terraforming the ground or building various structures and upgrades.

GodFinger is also very social — you can actually “assign” one of your friends on Plus+ to a certain follower (as in, you can name a follower after your friend Katie), and then we were told that your friend will get push notifications and even benefits in their game depending on what you do to them. For example, if your follower Katie asks for sunlight and you grant the wish, your friend Katie will get a message that you granted her virtual wish, and even get a bonus of some kind in her GodFinger games.

We didn’t see ads on the game, but of course being as this is Ngmoco, there is a “freemium” plan in there. You can purchase “awe” with real money, and that will let you use your god powers even more per day than usual, kind of like Eliminate’s energy currency. GodFinger definitely seemed like it was a little less “pushy” than We Rule, in terms of asking you to spend real money, but of course, if you’re playing the real game, there will presumably come a time when the game will tell you to stop playing for the day or pay up. It’s still in development, of course, so even Ngmoco isn’t 100% sure

Both games are definitely polished and well designed — they ran great on the iPhone 3GS, and the graphics were colorful and easy to understand. But Ngmoco’s main obstacle will be to keep their business plan from getting in the way of their game experiences. They say their main goal is making fun games, and it’ll be up to these two games to prove it.

TUAWGDC 2010: Ngmoco previews We Rule and GodFinger originally appeared on The Unofficial Apple Weblog (TUAW) on Wed, 10 Mar 2010 13:00:00 EST. Please see our terms for use of feeds.

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IPhone – App Store – Apple – Games – Video game

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If you are a fan of old school horizontal fighters, Street Fighter IV is now on the iPhone. The game can be had for about $10 and there is no free trial version offered.

The new EA Sports Active 2.0 system will be available for the Wii, PS3, and iPhone when it launches. The system has [...]

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Filed under: Hardware

Same price, same features (mostly) but a sleek and slender new look: yesterday Elgato introduced the latest revamp of its EyeTV Hybrid USB tuner for high-definition digital television. The US$150 widget gives you the option of watching over-the-air digital television in full HD glory, and can also tune in unencrypted (Clear QAM) and analog cable TV signals. If you’ve got an analog source like a VCR or videogame console, you can also route those signals through the EyeTV Hybrid to watch or play on your Mac (for those who don’t need the analog option, Elgato also sells the HD tuner-only EyeTV One for $120).

The tuner ships with the EyeTV 3 software, enabling live TV, DVR functionality and shared recordings for your iPhone and iPod touch. With every new EyeTV Hybrid you get a one-year subscription to the TV Guide data feed, which provides full listings and enables the Smart Series recording feature; the software also can detect and display the embedded ATSC schedule information for broadcast shows. After the first year, re-upping with TV Guide will cost you $20.

Other than the slimmer profile, the major new feature on this model is the addition of driver support for Windows 7’s Windows Media Center. Mac users may not care much, but this does let you use the same tuner if you’re using Boot Camp, or you can loan it out to Windows-centric friends — if you trust them to give it back.

You can check out our previous coverage and reviews of the EyeTV Hybrid for more.

TUAWEyeTV Hybrid shrinks down, gains Win7 compatibility originally appeared on The Unofficial Apple Weblog (TUAW) on Wed, 10 Mar 2010 14:00:00 EST. Please see our terms for use of feeds.

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Elgato – iPhone – Apple – Windows Media Center – EyetvHybrid

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Filed under: iPod Family, iPhone, iPad

Ever since the iPad’s introduction a month and a half ago, the internet has been awash in criticism of the as-yet-unreleased device. “It’s just a big iPod touch,” many have said. “No Flash, no multitasking, no sale,” others bemoaned. And a few have gone so far as to say, “It doesn’t do a lot of things that a netbook that costs half as much will do.” For these reasons and many more, many of the pundits and forum dwellers have but one prediction: the iPad is going to crash and burn.

Don’t you believe it, because the critics have been wrong before. Several times, actually, according to The Week, which provides a list of five Apple products the critics thought would fail. Out of those five, only one, the Newton, failed to find mainstream success. The other four were industry-defining products which went on to sell millions of units each.

What did the critics have to say about these four “failed” Apple products when they first debuted, and which products were they? Click “Read More” to find out.
1. The Mac

It seems absurd now, but there was a time when some critics thought the Mac would be a complete failure. They considered the mouse-driven interface “Useless.” Ponder that one for a bit. “Awkward,” “Not easy to learn,” and of course, “Costs too much” were other 1984-era complaints leveled at Apple’s latest creation. These critics were used to the keyboard-driven interface of DOS-running PCs, and from the sounds of things, they considered the Mac, with its graphic user interface and “awkward” mouse, to be nothing more than an overpriced novelty, doomed to fail.

I hardly need to tell you what happened next. The original Macintosh completely revolutionized the computer industry. Within only a short time, companies like Microsoft scrambled to duplicate the GUI/mouse combo the Mac brought to the market. Today, nearly every desktop, notebook, and netbook out there runs a GUI/mouse interface. And 26 years after the first Macintosh debuted, Apple still sells Macs by the millions every year. I wish I could fail half as hard as that.

2. The iMac

“No floppy drive?!?” was the echoing cry among the tech world in 1998. Add to that the iMac’s hermetically-sealed case and not particularly upgrade-friendly components, and once again, tech critics and build-it-yourself users who had been used to beige towers predicted the iMac would never catch on. Instead, the iMac sold like crazy and almost instantaneously doubled Apple’s PC marketshare. Twelve years later, the iMac is still Apple’s best-selling desktop, and it shows no signs of going anywhere anytime soon… unlike those floppy disks everyone once thought were so crucial.

3. The iPod

One of the greatest things about the internet is that in a way, it’s the closest any of us will get to time travel. Let’s go back to October 23, 2001, and get Slashdot’s now-famous opinion of the just-announced iPod: “No wireless. Less space than a Nomad. Lame.”

The comments that follow are even better. “I don’t see many sales in the future of iPod.” “All I can say is, as an Apple ‘fan’, I’m sad.” But don’t just take Slashdot’s word for it. The forum folks at MacRumors had some true gems too: “Great just what the world needs, another freaking MP3 player.” “I still can’t believe this! All this hype for something so ridiculous! Who cares about an MP3 player?” “‘I’d call it the Cube 2.0 as it wont sell, and be killed off in a short time…and it’s not really functional.” “The Reality Distiortion Field[TM] is starting to warp Steve’s mind if he thinks for one second that this thing is gonna take off.” “Not exactly ‘revolutionary’. ” “The real money is in DRM and distribution (ala Real Musicnet). If Apple were smart they would be focusing on high gross revenue from services rather than a playback device.” “It is by no means revolutionary or groundbreaking. It is an MP3 player. BFD. It is just a step in the evolution of an MP3 player [...] Think different is dead.”

It goes on like that, for pages and pages. And this is at a site full of Apple fans, the majority of whom were unimpressed with the iPod at best and thought it was Apple’s death knell at worst. People who weren’t great fans of Apple at the time, like the guys behind Penny Arcade, had even harsher things to say about the iPod, even two years after its release (not safe for work language — it is Penny Arcade, after all). Over nine years later, where are we? Over a quarter of a billion iPods have been sold since then, and it’s largely due to the iPod’s momentum that Apple has become the phenomenal success it is today.

4. The iPhone

For the first half of 2007, before the iPhone actually hit stores, people either thought it was the greatest innovation of the past ten years (at least) or an overpriced, overhyped device that lacked features common to many other phones. Of course, there was no lack of punditry from those who thought the iPhone was doomed, and Apple right along with it. Tech critic John Dvorak said of the iPhone, “I’d advise people to cover their eyes. You are not going to like what you’ll see.” A former CEO of Palm said, “We’ve learned and struggled for a few years here figuring out how to make a decent phone. PC guys are not going to just figure this out. They’re not going to just walk in.” And who could forget Steve Ballmer of Microsoft, perhaps the best-remembered critic of the iPhone: “There’s no chance that the iPhone is going to get any significant market share. No chance.” Ballmer claimed Apple would be lucky to get 2-3% cellphone marketshare.

Over 42 million iPhones later, Apple has become the largest mobile device company in the world. And whether you agree that HTC and other phone manufacturers have violated Apple’s patents or not, the influence the iPhone has had on the smartphone industry is undeniable. Before June of 2007, almost all smartphones looked like clones of the Blackberry. Less than three years later, an awful lot of smartphones now look like clones of the iPhone instead.

With these four products, Apple drove the evolution of three industries: PCs, portable media players, and smartphones. All four products were smashing successes despite all the doom and gloom from both professional and armchair tech critics. Now, with the introduction of the iPad, Apple is aiming at a new industry: ultraportable computers. For the past month and a half, at least half of everyone paying attention to the iPad has laughed at it, pointed out its shortcomings, and predicted its failure. My prediction? A year from now, we’re going to have a very long list of misguided iPad quotes to point and laugh at.

TUAWDon’t trust the critics: Four Apple products they thought would fail originally appeared on The Unofficial Apple Weblog (TUAW) on Wed, 10 Mar 2010 10:00:00 EST. Please see our terms for use of feeds.

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iPhone – Apple – iPod – IPod Touch – Microsoft

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I recently wrote a review of Mailplane, which is a menubar plug-in and local mail client . It’s the best solution I know for accessing your Google without having to open your account in a web browser. But even more important, it offers previews in the menubar of emails…

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Filed under: Software

TextExpander, one of my very most favorite (yes, I like it that much) utilities has been updated to version 3. This is a major update and renovation of the program, which has changed from a preference pane to an application.

I honestly don’t think that I could use a Mac without TextExpander anymore. I have a customized list of “frequently misspelled words” that I have it correct for me, as well as a snippet of text for creating a new shell script, a shortcut to insert the current date or time, HTML markup, and more.

TextExpander has been able to sync via MobileMe for some time, but version 3 also includes the ability to sync via Dropbox. It can also correct “double caps” at the beginning of a sentence which happen when you accidentally hold down the shift key for too long. There is a feature to capitalize new sentences as well, but that feature was a little hit-or-miss for me.

In its new application form, TextExpander has to be running for it to work. That may seem obvious, but since it used to be a preference pane, users may be used to it running “hidden” as a daemon in the background. There is an option to hide the application icon in the dock. If you hide it in the dock, you can still access TextExpander from its icon in the menu bar. They’ve even included several different styles of icon for the menu bar, which is good news for those of you who believe that menu bar items should only be black and white.

TextExpander costs $34.95, but they offer a full-featured demo and a 90-day guarantee which is far longer than I’m used to seeing for software. If you own an earlier version of TextExpander you can upgrade for $15. Those who bought TextExpander on or after November 1st, 2009 are eligible for a free upgrade.

There’s even a companion application for the iPhone and iPod touch called TextExpander touch which will sync to your local Mac, so you can use your snippets in a wide range of iPhone apps.

TUAWTextExpander 3 makes short work of keyboard shortcuts originally appeared on The Unofficial Apple Weblog (TUAW) on Wed, 10 Mar 2010 12:00:00 EST. Please see our terms for use of feeds.

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iPhone – TextExpander – Apple – TextExpander 3 – IpodTouch

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Filed under: Gaming, Software, Freeware, App Store, iPad

We got to sit down with Australian developer Firemint here at the Game Developers Conference 2010 in San Francisco — it’s a mobile game developer who hit it big last year with the very popular iPhone game Flight Control, and while it used to make mobile games for just a handful of larger game publishers like EA, the company is now trying to cement a reputation for making a smaller stable of high quality App Store games. “We like to joke that we went from ten customers to ten million,” community manager Alexandra Peters told us.

She also showed us their second game, Real Racing, which has been winning all kinds of awards even in the crowded accelerometer racing game genre, and talked with us both about Flight Control HD (their upcoming “soon after launch” title for the iPad) as well as what’s next for the company.

Real Racing was impressive for an iPhone racing game. While the accelerometer-as-steering is basically a cliche in iPhone games at this point, Real Racing pulls it off pretty well by focusing on that — depending on the settings, you can simply let the car accelerate and even break on its own, and just focus on hitting the curves while driving 48 different cars around the game’s 12 tracks, or actually jump in and control the car yourself.

We only got to drive a few laps, but the game’s crystal-clear presentation got us interested enough to want to play more. The game is currently $4.99 in the App Store, but there is an interesting lite version to try as well — Volkswagen actually approached Firemint after the success of the game and commissioned an “adverware” version to release on the App Store. It’s there to try — unfortunately, the content is a little light for a game with so many ads, but it’s one of the better integration models for in-game ads I’ve ever seen, and the extra commission for Firemint certainly help offset the costs of development for a free game.

Firemint also told us about the version of Flight Control they’re working on for the iPad. It will be called Flight Control HD, and of course it’ll make use of the bigger touchscreen, but like most developers, Firemint hasn’t had an actual iPad dev device to work with — they’ve only got the game running in the iPad SDK simulation. Peters said the iPad makes for a “very personal and very immersive experience,” so they’re hoping to take advantage of that with Flight Control HD — they’ve even set up a Wacom tablet to test the larger control scheme out. And they’re hoping the game comes out soon after the iPad’s launch on April 3rd, so look for it then.

Other than that, Firemint also has two other games in development, still under wraps. The first will be coming out later this year, and the other one is definitely the biggest iPhone project they’ve ever done (we got the impression that it would be a larger, 3D action project) that will be out sometime in 2011. We asked them if those games were planned for the iPhone or the iPad, and they told us while they were currently working on both of them for the iPhone, “we’ll have to wait and see” on the iPad.

All in all, Firemint seems to be a company that has really taken advantage of the opportunities in the App Store, and grown both their reputation and their repetoire thanks to Apple’s platform. Flight Control and Real Racing have both been excellent examples of their “just a few good games” philosophy, and we can’t wait to see what they do with other titles and the iPad.

TUAWGDC 2010: Real Racing and Flight Control on the iPad with Firemint originally appeared on The Unofficial Apple Weblog (TUAW) on Wed, 10 Mar 2010 09:00:00 EST. Please see our terms for use of feeds.

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iPhone – App Store – Flight Control – Real Racing – Firemint

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